Analysis of the impact of the environmentalization trend on the production and sales of home textile products
2025-04-30
The trend towards environmental protection has brought about a multifaceted impact on the production and sales of home textile products, as follows:
Impact on production
Raw material selection:
Popularity of natural fibers: the use of natural fibers such as cotton, hemp, silk and other new environmentally friendly fibers such as soybean fibers, modal, bamboo fibers and other new types of fibers increases, while the use of traditional chemical fibers may decrease.
Renewable resources use: more use of renewable resources as raw materials, such as fibers extracted from plants, reducing dependence on non-renewable resources.
Production process improvement:
Energy saving and emission reduction technology application: companies will adopt more efficient energy management systems and use cleaner energy sources, such as solar and wind power, to reduce energy consumption and carbon emissions in the production process.
Green chemical process: Reduce or avoid the use of environmentally harmful chemical substances, such as formaldehyde, heavy metals, etc., adopt environmentally friendly dyes and auxiliaries, and reduce the emission of wastewater, waste gas and waste residue.
Production Process Optimization: Comprehensively optimize and manage the production process, improve production efficiency, reduce the waste of raw materials, and realize the recycling of resources.
Quality control is strengthened:
Improvement of testing standards: establish stricter quality testing standards, conduct comprehensive testing of raw materials, semi-finished products and finished products to ensure that the products meet the requirements of environmental protection.
Improvement of traceability system: Establish a product quality traceability system to realize full traceability from raw material purchase, production and processing to sales, so that consumers can understand the environmental performance and quality information of the products.
Impact on sales
Consumer demand shift:
Enhanced awareness of environmental protection: consumers in the purchase of home textile products, more attention to the environmental performance of the product, such as whether the use of environmentally friendly materials, whether biodegradable, etc., the demand for environmentally friendly products continues to increase.
Health and comfort: consumers not only pursue the beauty and comfort of products, but also pay attention to the impact of products on health, and are more willing to choose environmentally friendly home textile products that do not irritate the skin or cause allergic reactions.
Market competition intensifies:
Brand competition highlights: environmental protection has become an important factor in brand competition, and brands with environmental advantages are more likely to be recognized and trusted by consumers, and brand value and market competitiveness have been enhanced.
Product differentiation competition: Enterprises achieve product differentiation competition by launching products with environmental protection features, such as antibacterial, anti-mite, anti-static and other functional home textile products, to meet the needs of different consumers.
Sales channel expansion:
Online channel growth: with the development of the Internet, consumers are more and more inclined to buy environmentally friendly home textile products through online channels, and enterprises will increase the construction and promotion of online sales channels to improve the online sales of products.
The rise of green consumption platform: some specialized green consumption platform or environmental protection product display platform is gradually emerging, providing a more focused display and sales channels for environmental home textile products, which is convenient for consumers to choose and buy.